The Two Oh Three opens Fairfield store on the Post Road

The Two Oh Three opens Fairfield store on the Post Road

FAIRFIELD — A new store downtown has clothing and apparel for folks who want to rep Connecticut.

The Two Oh Three, which recently opened on the Post Road, is owned by brother-sister duo Victoria and Roscoe Brown. Victoria said the two have created Connecticut’s best lifestyle brand.

“It’s like casual, trendy, ath-leisure kind of clothing,” she said about their product. “Our clothing is all like super comfortable, soft lounge wear and active wear. Things you would wear on the beach or one of your adventures. We really put a huge emphasis on creating products for our customers and for our customers’ lifestyles.”

Victoria Brown said the clothes, water bottles, towels, hats and other accessories The Two Oh Three sells support a fun and active Connecticut lifestyle.

She said they started the business in 2014 as a fun passion project, when they saw that other states had cool clothing brands representing them.

“We ran our business out of our parents’ basement for a couple of years,” she said. “Then, we had an office in Westport out of a co-working space. I really wanted to find a space where we could have a small retail store in the front and do a little bit of production and fulfillment in the offices in the back.”

Brown said that led her to the 107 Post Road location, noting she signed the lease shortly after touring the space. She said it has been fantastic so far.

“Our signs went up probably two weeks ago, and we just did our ribbon cutting this past week,” she said. “We’ve had a ton of people coming in.”

While most of their business is done online, wholesale and at pop-up sales, Brown said she wanted a storefront. She said The Two Oh Three has always had a strong social media following, adding she sees the business as a resource for customers and they frequently post about other local businesses.

“It’s been a really organic growth honestly,” she said. “When I left my job in the city, I never though that this would become my full-time gig.”

At its core, Brown said, her customers like that their products — which are locally designed, printed and embroidered — represent Connecticut. She said Fairfield was a good place to open their first retail store for a number of reasons.

“We love Fairfield. I’m a huge Fairfield fan. I also live in Fairfield, so that was a huge part of it,” she said. “I love the small business community in Fairfield, and I feel very connected to it. We have so many customers in Fairfield and the surrounding towns, so I thought it was a great middle ground.”

joshua.labella@hearstmediact.com

Leave a Comment

Your email address will not be published.