Trends

DIY beauty trend gaining prominence as at-home wellness gains traction due to COVID-19

DIY beauty trend gaining prominence as at-home wellness gains traction due to COVID-19

Speaking during in-cosmetics Korea’s webinar programme, Sumit Chopra, consumer research director at GlobalData, explained that the beauty and personal care industry must revaluate the meaning of wellness in light of COVID-19. “The COVID-19 and subsequent social distancing measures have challenged the consumers to revaluate priorities and needs, making it crucial for brands to acknowledge and …

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New data reveals top emerging beauty trends

New data reveals top emerging beauty trends

Since the priority measures such as spread prevention were lifted nationwide on March 21, 2022, revenge consumption has been seen in the cosmetics industry as well as in the travel and food and beverage industries. Since local authorities loosened social distancing measures in March, online beauty platform @cosme has observed revenge consumption in the cosmetics …

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Is the hot weather giving you a beauty meltdown?  These tips may help

Is the hot weather giving you a beauty meltdown? These tips may help

Heatwave alert! As high temperatures sweep parts of Europe and the US, people are changing their habits to cope with this period of extreme heat. And beauty routines are no exception, as people seek ways to avoid the various inconveniences caused by such temperatures, starting with excessive shine and enlarged pores. These three tips should …

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Gilded eyes, thick brows, wispy bangs: This season’s hot beauty trends

Gilded eyes, thick brows, wispy bangs: This season’s hot beauty trends

If you’ve been holding back on makeup purchases, experimenting with different ideas and saving trips to the hair salon for emergencies, now’s the time to unleash all those pent-up beauty needs following the recently-announced relaxed pandemic restrictions. Masking up indoors is still required, but it’s never a bad idea to keep it on when you’re …

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