Lifestyle launches own beauty brand IKSU;  industry welcomes entry into the competitive segment

Lifestyle launches own beauty brand IKSU; industry welcomes entry into the competitive segment

Lifestyle International has entered into the beauty segment with its first-ever beauty brand IKSU. The newly launched brand offers beauty products at an affordable price point. While this definitely adds to the competition, the industry feels the beauty segment is on a growth path and more brands entering the space will only add to the …

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