There will be no ban on added flavor to e-cigarettes in
Following this ongoing debate, it has now been decided that there will be no ban. The are several reasons for this, but above all it is because in countries where the ban has been introduced, users are seen returning to the much more harmful tobacco cigarette in higher numbers. There is also a belief that better and more comprehensive studies are needed before a different decision could be considered. The decision means that
† It’s not only as the CEO of a vape company that I am happy with the decision but also because I genuinely feel It is the right decision. We know that we are helping thousands of adults to quit smoking, and the fact that we can continue to be able to offer this option is fantastic. Now there’s only one direction, and it’s full speed ahead, says
Updated regulation from the
On 1 July, the regulation on nicotine handling will be updated, a regulation that is handled by the
† The updated legislation also has a positive effect on us as a company, we have prepared for a long time, and we can probably say that we are best prepared in the industry. Since we learned of these proposed changes, we have created systems to facilitate the implementation of the required changes. As an e-commerce business, we already hold the solution and it will not affect our customers significantly, at the retail store level, a more substantial change will be required, something that we know our specialty retail stores can handle.
The company is particularly strongly positioned in the areas of snus and electronic cigarettes, including e-juice, with eleven exclusive agreements with well-established smoke-free products.
The e-cigarette/vape market, which is still at an early stage, had sales in
The company has a strong growth focus, based on organic growth and solid strategic acquisitions, both in the Nordic region and the rest of
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