Male Color Cosmetics Market is projected to expand at a

Male Color Cosmetics Market is projected to expand at a

NEWARK, Del, June 15, 2022 (GLOBE NEWSWIRE) — The global male color cosmetics market is expected to register new growth opportunities during the forecast period. The market is projected to rise at a CAGR of ~11% between 2019 and 2029, Future Market Insights foresees high growth for the market.

Globally, rising internet penetration and adoption of e-commerce are the factors expected to fuel the revenue growth of global male color cosmetics market, owing to growing number of customers using digital technology for mobile transactions and purchasing various products through online platform. In order to capitalize on millennial that are tech-savvy, companies in male color cosmetics market are engaged with consumers through the use of social media and other digital avenues to advertise their products and increase the market share via online sales revenue.

Increasing online sales and use of e-commerce for selling FMCG products in North America, East Asia, and South Asia has led to surge the growth of B2C business in the consumer goods sector. Over the years, consumers’ behavior has changed drastically and are more inclined towards researching about products online and purchasing various products such as men lips sticks, men foundation creams, and other products through e-commerce.

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Key Takeaways from the Male Color Cosmetics Market Study

  • According to the report, key market players are likely to focus on the product penetration Latin America and South Asia. Manufacturers of male color cosmetics are shifting their focus toward natural and organic ingredient in the products. Increasing awareness coupled with look conscious behaviors of men with regard to men’s color cosmetics is one of the major reasons for men to opt for natural and organic products. To target this unapped group, companies are developing novel products with natural ingredients, which in turn is expected to boost the demand for male color cosmetics in the near future. Moreover, product advertisement related to customer sentiments is the key strategy adopted by male color cosmetics companies.
  • The Latin America is forecasted to witness high growth rates due to increasing company’s penetration in the region and increasing product awareness among men in the region. Strengthening sales channels in the Latin America and Middle East & Africa is anticipated to create significant expansion opportunities for players in the global male color cosmetics market.
  • E-commerce sales channel is estimated to generate high revenue in the forecasted years for the male color cosmetics market owing to increasing internet usage among consumers.

Celebrity Endorsement to Inspire Consumer’s Buying Behavior

An emerging trend in the male color cosmetics market is the increasing number of key players appointing various celebrities from the field of sports and films to endorse their products, with an objective to influence consumers to adopt the same. For instance, David Beckham & L’Oréal has entered into a partnership for male product promotion under the brand ‘HOUSE 99’. The brand is engaged in offering Natural Bronzing Effect Moisturizing Gel.

Who is winning?

Some of the key players operating in the male color cosmetics market are as L’oreal, War Paint, Koh Gen Do, Calven Klein, 4VOO, Glossier Inc., Guerlain, Hourglass, Formen Inc., Mens MakeUp, Menaji Worldwide LLC, Chanel and others

Several leading market players are engaged in partnership with other stakeholders to increase their product offering across the world. Moreover, companies are engaged in product innovation, launches, and advertisement on social networks to promote their products.

  • In 2018, Chanel launched its first makeup line for men, ‘Boy De Chanel’. The product launch comprises of an eyebrow pencil, a foundation and other products.

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Key Segments of Male Color Cosmetics Industry Survey

Male Color Cosmetics Market by Product:

  • Lip Products
  • Face Products
    • BB Creams
    • CC Creams
    • Concealers
    • Blotting Powder
    • Beard Color Sticks/Pens
    • Face Foundations
  • Eye Products
    • Under Eye Concealers
    • Kohl
    • Eyeliners
    • Eyebrow Pencils
  • Other Products

Male Color Cosmetics Market by End User:

  • Individual Products
  • Commercial Products

Male Color Cosmetics Market by Nature:

  • Natural/Organic Color Cosmetics
  • Synthetic Color Cosmetics

Male Color Cosmetics Market by Price Range:

  • Premium Color Cosmetics
  • Mass Color Cosmetics

Male Color Cosmetics Market by Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores
  • Online Retail
  • Department Stores
  • Beauty Stores
  • Multi-brand Stores
  • Direct Sales

Male Color Cosmetics Market by Region:

  • North America Male Color Cosmetics Market
  • Latin America Male Color Cosmetics Market
  • Europe Male Color Cosmetics Market
  • East Asia Male Color Cosmetics Market
  • South Asia & Pacific Male Color Cosmetics Market
  • Middle East & Africa (MEA) Male Color Cosmetics Market

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Table of Content
1. Executive Summary

1.1. Male Color Cosmetics Market Outlook

1.2. Summary of Key Statistics

1.3. Summary of Key Findings

1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Taxonomy

2.2. Market Definition

3. Male Color Cosmetics- Industry Growth Analysis

3.1. Contribution of Male Color Cosmetics in Global Personal Care Industry

3.2. Changing Men Perception towards Color Cosmetics

3.3. Evolution of Male Color Cosmetics

3.4. Taboos Link to Masculinity

4. Key Market Trends

4.1. Key Trends Impacting the Market

4.2. Product Innovation Trends

5. South Korea- an Exciting Prospect For Beauty Suppliers

5.1. South Korea’s Beauty and Personal Care Market Overview

5.2. Korean Beauty Brands – Strengthening their Marketing Efforts

5.3. Consumer Trend in South Korea Market

6. Consumer Sentimental Analysis

6.1. Percentage of Demand by Age Group

6.2. Percentage of Demand by Preferred Sales Channel

6.3. Percentage of Demand by Products Type

6.4. Social Media Sentimental Analysis

6.5. Others

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 8 years.

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