IN TRADITIONAL INDIAN CULTURE, brides celebrate their upcoming wedding day with a lavish Haldi ceremony that includes a turmeric mask just short of beauty legend. We sent Sahajan’s traditionally-inspired turmeric mask to a friend who celebrated her own traditional Indian wedding not long ago to get her review of the skincare line Vogue calls “the secret to balancing your skin.”
Sahajan is derived from the Hindi word for “intuitive.” Many ingredients in the brand’s edited selection are adaptogenic, as well as Ayurvedic. Seen in the makeup kits of artists on the sets of The Handmaid’s Tale and Schitt’s Creek, the brand has quickly become a favorite of industry insiders as well as medical professionals.
Sahajan’s founder, Lisa Mattam, is a passionate entrepreneur and mother. After building a successful consulting firm in Canada, Mattam found the inspiration she needed to start a skincare company from the heart.
“I remember the day I came home to find my two-year-old daughter slathered in my face cream…”
“After laughing—because I realized that the apple doesn’t fall far from the tree—I began to feel uneasy. I worried about what all those chemicals were doing to her young skin. I showed my daughter her own special products in her room: oils and creams that my parents had used on me as a child. I wondered, why was I willing to put something on my skin that I wouldn’t want on my child’s?”
The result from her questioning was the birth of Sahajan—a journey back to Kerala, in Southern India, Mattam’s family home. She recalls her parents milling coconut into oil or whipping it into treatments in the kitchen. It turned out, putting turmeric on a pimple or coconut oil in her hair was more than a family secret. It was the ancient science of Ayurvedic medicine.
Making Ancient Skincare Traditions Accessible
dr. Deepika Chopra counts herself among Sahajan’s fans. An optimism doctor, podcast host and visual imagery expert, Dr. Chopra credits our EIC with turning her on to the “beautiful, high-performing, clean” brand that harnesses the same powerful ingredients her Indian grandmother taught her to use—but in this case, in modern, high-functioning skincare products.
Dr Deepika Chopra’s Self-Care Skincare Ritual with Sahajan
dr. Chopra leads us through a short ritual featuring Sahajan products on our Instagram this week, starting with the Sahajan Essential Cleansing Oil, ideal for cleansing the face gently. This blend includes a mixture of rose oil, moringa oil, and squalane oil. Skin is left glowing and hydrated instead of stripped and desperate for moisture. SHOP THE CLEANSING OIL
Moving to the Balance Toner, Dr. Chopra shares that the reason she loves Sahajan products so much is because they’re rooted in science and in the tradition of Ayurvedic medicine. Ingredients like orange, lemon and bilberry extracts work to naturally turnover cells to reveal newer, brighter skin. These practices have been passed down to Dr. Chopra through her own heritage and lineage. SHOP THE BALANCE TONER
Sahajan’s products are produced in Canada, under the counsel of doctors of Ayurvedic medicine in India.
Using the best-selling Brightening Mask, Dr. Chopra recalls the spices and practices passed down from her grandmother and great-grandmother. Brides across India celebrate their upcoming wedding day through a Haldi ceremony. Deepika used a similar DIY turmeric mask in her own wedding rituals that she makes at home weekly to this day as a special treat. The Brightening Mask detoxes and brightens for maximum glow on your big day, or any old day.
Through scouring ancient texts and working alongside chemists, Sahajan’s beautiful blend of turmeric, hemp seed oil, holy basil, and fruit-based glycolic acids creates a silky blend that is the ultimate weekly treat.
Applying the mask to clean skin in a thick layer is the first step to the practiced ritual. dr. Chopra loves the way this mask applies without the typical mess of turmeric. “Usually when I make my own mask at home, I use things like yogurt and turmeric root. I have 100% stained my countertops because turmeric is very prone to staining.” Sahajan delivers all the benefits of decades of practices, the advancements of studies, and the beauty of tried-and-true ingredients without the mess of mixing at home. SHOP THE BRIGHTENING MASK
dr. Chopra advises applying leftover product to the backs of hands, as to not waste any benefits. After washing off the mask, expect to notice a pleasant tingling feeling and an instant glow.
Finish the whole ritual off with Nourish Creme Riche, the cream with over 100 five-star reviews at clean beauty retailers like The Detox Market and Credo. Sahajan’s soothing moisturizer includes triphala, gotu kola, and coconut oil.
Taking time to tap into an ancestral practice paired with a moment of self care is the perfect way to kickstart a night of relaxation or prepare for an important day to come.
This story is brought to you in partnership with Sahajan. From time to time, TCM editors choose to partner with brands we believe in to bring our readers special offers. All material on The Chalkboard Mag is provided for educational purposes only. Always seek the advice of your physician or another qualified healthcare provider for any questions you have regarding a medical condition, and before undertaking any diet, exercise or other health-related programs.